Your app’s description is an essential part of your app store listing that you should never forget to optimize. It informs users about what your app has to offer and why they should download it in the first place. The purpose of the app description on both the App Store and Google Play is to highlight your app’s core value propositions and main features to users.
If your app is listed on Google Play, creating an optimized long description is a must to increase your app’s visibility on the Play Store. The keywords you incorporate in your app’s long description on Google Play are indexed by the store, so it is important to include specific keywords in your description that you want to rank for.
Your app’s long description should start with a couple of paragraphs that introduce your app to the user. The first paragraph is usually the most read and should be leveraged for conversion purposes. Ensure that you highlight the main value propositions of your app here while differentiating your app from competitors.
- Understand the difference in an app’s description between the App Store and Google Play.
- Do keyword research and find the most popular keywords.
- Focus on the format of your app’s long description.
- Add the most important keywords to the first three sentences of your app’s description.
- Use a density of 2–3% for relevant keywords.
- Optimize your app’s long description for seasonality.
Users are also more likely to just read the first paragraph of your app’s long description, so don’t hesitate to put your best foot forward!
This article first appeared on AppTweak