How Partnering with DMOs Adds Value to Your Meeting At this year's IMEX, attendees weren't just sporting sneakers for comfort—they were using them for creative activations, contests, branding, and as a personal style statement. This example highlights how branding and…
How Gen Z Will Reshape Events: The Rise of Sneakers at IMEX Introduction The events industry has been rapidly evolving in recent years, driven by the emergence of a younger, tech-savvy generation: Gen Z. Born between 1997 and 2012, this…
According to a recent survey conducted by industry experts, 70 percent of meeting professionals are optimistic about the growth of their budgets for 2025. This is a significant increase from previous years, and indicates a positive outlook for the events…
Unofficial IMEX Networking App Sparks Confusion Among Attendees As thousands of IMEX America 2024 attendees were heading to Las Vegas this week, they were presented with two apps in Apple's iOS app store. The official IMEX app developed by ExpoPlatform…
How to Plan Events That Engage Younger Attendees As the event landscape evolves, it’s crucial for planners to design experiences that appeal to younger attendees. This demographic, often tech-savvy and socially conscious, seeks engaging, innovative, and inclusive events. In this…
AI in Mobile App Development: Benefits, Use Cases, and Examples In today’s rapidly advancing technological landscape, the integration of artificial intelligence (AI) into mobile app development has revolutionized how users interact with apps. With personalized experiences, process automation, and improved…
# 5 Marketing Trends to Watch as an Event Creator in 2024 Interested in staying abreast of the latest marketing trends as an event creator? Wise move. Whether you run large-scale campaigns or rely on a handful of simple tactics…
Introduction: The event industry is experiencing rapid development with the evolution of technology, leading to significant changes in how attendees experience events. The adoption of QR codes for event registration and ticketing has become a prominent technological shift in the…
How to Craft and Price Event Sponsorship Packages: A Comprehensive Guide for Event Planners In today's competitive event landscape, securing the right sponsorships is critical for the success and sustainability of your events. With event sponsorship driving brand engagement for…
Strategies & Hacks for Successful Event Budget Management Introduction With the changing landscape of event management, mastering budget management is essential for event organizers to ensure success and sustainability. In this guide, we will explore 15 timeless strategies, insights, and…
Event Lessons from Lollapalooza and the Olympics Hosting a successful event takes careful planning, attention to detail, and the ability to adapt to unexpected challenges. Two recent global events, Lollapalooza and the Olympics, provide valuable lessons for event planners looking…
Balder's Guide for Event Managers & Space Layouts As an event planner, one of the key aspects of creating a successful event is designing engaging room layouts. The way in which the seating is arranged can have a significant impact…
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