A/B testing is a critically important tool for improving long-term growth and sustainable revenue for an app. It helps you understand how your users are converting, and provides insights for a few key pieces of information: What is attracting new…

Your app’s description is an essential part of your app store listing that you should never forget to optimize. It informs users about what your app has to offer and why they should download it in the first place. The…

A mobile app is an effective marketing tool and a shrewd competitive differentiation in today’s digital marketplace. It can speed up brand, product, and service promotion, improve customer understanding, and support market research efforts. Further, a mobile app might increase…

Look at the top apps in your category To understand your competition, you should look at the top apps in your category. Top charts are a great way to see which apps in your industry are successful and identify the best-in-class…